Marketing Automation & Technical PM

HubSpot automation, growth experiments, and multi-market web delivery across the Nordics.

Based in: Stockholm, Sweden
Email: hej@patrickdanielsson.se

Award: Belron Exceptional Customer Service (2016). Education: Media & Webdesign, Jensen Gymnasium.

About

I help teams automate marketing, optimize conversion and ship web projects across the Nordics.

Highlights

Grew conversion
+66%
via A/B testing & growth tactics.
Led multi–market site migrations and defined a master data model across 4 markets.
Built automated dashboards (GA + ERP) and standardized KPIs Nordic-wide.

Recent: Marketing Automation Specialist @ The Incredibly Journey (HubSpot).
Before: Nordic Tech Lead / Nordic Digital Manager @ Carglass Nordics; Technical PM, Web Developer.
Tools: HubSpot, CMS, low/no-code, AI/bots, analytics, automation.

Stockholm, Sweden · Available for consulting

Platforms & tech

Tools I work with

A mix of marketing automation, modern web delivery, analytics, design, and AI tooling.

Experience

Marketing Automation Specialist — Extend Marketing

2026—

Marketing Automation:, CRM, workflows, email, metrics to drive engagement & conversions.

Marketing Automation Specialist — The Incredibly Journey

2023—2025

HubSpot automation: workflows, email, metrics to drive engagement & conversions.

Nordic Tech Lead — Carglass Nordics

2021—2022

Owned web architecture for DK/FI/NO/SE; led devs with external agency.
Standardized processes & KPIs; automated dashboards (GA + ERP).

Nordic Digital Manager — Carglass Nordics

2016—2021

Raised conversion 66% via A/B & growth hacking.
Managed digital strategy, master data model across markets.

Technical Project Manager — Carglass Nordics

2016

Was tasked to lead the technical implementation during the migration of our customer-facing websites across all four Nordic markets.
Define and implement a master data model for all four markets.